Local Production and Global Marketing of Oaxacan Mezcal

Online

Description

This presentation explores Oaxacan mezcal as a newcomer to the global market. Not only is mezcal Oaxaca’s fastest growing rural industry, but it also connects the region to an emergent network of producers, brokers, and consumers across the U.S.- Mexico border and beyond. Mezcal may be joining more well-known foods of Mexican origin commonplace in U.S. markets (corn, chile, chocolate), but its popularity is distinctly tied to the creation of a new class of global food consumers who prize mezcal as craft within the artisanal food movement; at the same time, its growing popularity is spurring questions about the sustainability of the industry.

Program Details